Let’s start with this - I love the Olympics.

Also, this ad tugged on the rusty heartstrings of my cynical heart.

BUT, then the last 5 seconds brought  me crashing down to Earth.

Again with the “you pay all that money, you should get your advertising right” theme, the last 5 seconds features a series of (too quick to count) brand names appearing for about half a second and then ends on the P&G logo.

But here’s the thing, based on a straw poll (my roommates) people don’t know who P&G are. They know what Pampers are, what Tide is, but you can’t buy a P&G at Walmart.

So, after watching this expensive, adorable ad in prime Olympic placement, no one on my house knew what it was for. Advertising Fail.

(BTDubs P&G, just put all the logos on the screen for the full last 5 seconds. Should do the trick)